To deliver an unrivalled level of football coverage in Victoria, with timely & quality content the cornerstone of our project. To further our brand, while also staying true to our vision of pushing through young writers to take the next step in the industry.
In 2013, having just graduated university and looking for employment opportunities, founder Zee Ko saw a growing trend for up-and-coming journalists to contribute their work to a small or independent publication, showcasing their skills to attract the attention of larger organisations.
He decided that Victorian football at grassroots level, which went mostly unreported by mainstream media, would be a good place to start out. He believed there’d be more to gain from writing for his own site, rather than supplying pieces to many scattered publications that adopted a ‘top-down structure’, asking for submissions but not providing any feedback in return.
The Corner Flag was seen as an opportunity to showcase the ability of the young writers in the state, build their credentials, make connections and work towards media accreditation. That opportunity was offered to a pool of journalists similarly invested in the sport and the region to build their portfolio, but at the same time work together to develop a real sense of teamwork and camaraderie. In turn, these guys would then give the most participated – yet unreported – sport in Victoria and Australia a proper voice.
With thanks to:
Backline Photography (Facebook)
Mark Avellino Photography (Facebook)